Capital One:
Virtual Card
As Brand Copywriter Consultant for
Capital One, I developed strategic copy
for the new Virtual Card.
Working with tech product partners, I was
lead brand writer in a Capital One positioning exercise for Virtual Card.
The strategy was to position Virtual Card
as a simpler, safer alternative to the physical
credit card.
During the project, presentations with brand
partners consisted of getting overall buy in
around verbiage for values props and
positioning.
Open dialogue was the standard. The feedback
it inspired from the product team ensured that
the target positioning was met with success.
Results of the brand exercise have helped
lay the foundation for product copy around
Virtual Card as it enters market.
That includes a creative ad that our team
developed:
