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Rewriting nonprofit staffing into an 
#ILoveMyJob🧡 mission

the challenge.

Struggling to engage their nonprofit audience, I helped
Careers In Nonprofits take ownership of their 

#ILoveMyJob🧡 brand

With strategic positioning on social; on a $0 budget,
we grew our 
LinkedIn grew from 12,000 passive followers
to an engaged community of 54,000.

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Fill up your cup, and fall in love.

Discover empowering resources in the
#ILoveMyJob🧡 community 

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"I want that mug!"

Since their founding, buzz had been brewing around a signature Careers In Nonprofits promotional item.

The question was: “how could buzz around a mug, be used to build its brand equity?”

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My first goal was to write emotionally-driven brand copy promoting the brand hashtag: #ILoveMyJob🧡

 

Engagement grew—inspiring me to humanize this strategy into stories.

#ILoveMyJob🧡 stories.

I wrote 6 stories in total garnering 43,570 LinkedIn impressions. ​
On $0 ad spend.

#ILoveMyJob🧡
 Instagram rebrand

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Social engagement.

Dream Builder

blog branding.

 

As content creator: I branded the articles as “Dream Builder”, wrote
SEO friendly headlines and questions, and assisted recruiters with
verbal clarity in their writing.

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Social media

content writing.

Striving to make our content marketing meaningful enabled our target audience to open their heart to our service.

 

Branding the content was essential.

#ILoveMyJob🧡

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Thank you

I appreciate you taking time out of your day to view my work.

 

If you're looking to put more  heart + soul 

into your social enterprise.... 

 

Write me here: charley@proseandroses.com

 

Looking forward to chatting with you.

 

- Charley