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ABOUT
Creatively speaking,
I have this terribly silly little fantasy.
In those impressionable years, before the concept of "career," colored by idyllic innocence and the heyday of Nickelodeon, I grew up on the family farm, dreaming, yearning and living just south of that great American snow town the world calls, "Buffalo, NY."
As far as what came next, my adventure into advertising that is, there's a lot to confess.
I'm no Ad School grad. Nor did I earn my first wrinkle as an intern for Wieden+Kennedy, or become a modern-day Adman at some big agency like so many post-university (sorry to disappoint).
But for better or worse, probably thanks to that sneakily
closeted optimism lurking in us all, I've always held onto this terribly silly little fantasy, that one day, if the world doesn't come to a suddenly shocking end, I'd like to succumb to this life of rough drafts and rewrites, and maybe in someway, through some irrevocable stroke of the pen, help a brand build something humanity can actually feel good about.
My very first draft landed me on the right path: as a one-man marketing department for a 17 person company in Farragut Square, Washington DC.
Today?
I'm writing my terribly silly little fantasy into reality, copywriting
and strategizing on Fortune 100 brand marketing teams, while volunteering with social enterprises on my own time.
See my work.
I'm Charley, a copywriter and strategist with Fortune 100 and impact startup experience.
MY SPECIALTIES
Brand messaging.
Brand voice and tone.
Brand concepting.
Brand content.
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