How the story goes...
"From London's busy streets to Tanzania's tallest peaks."
... During this past year of my young career, I was given the challenge of helping to unite ChangeMakers from around the world who wanted to make a difference.
Whether it was London millennials inspired to end homelessness on their city streets, or a youth base in Tanzania looking to jump start education in Dar es Salaam—my mission as a copywriter was to inspire these individuals into signing up and taking action with UK startup, We Make Change.
Through the use of uplifting and inspiring copy, my writing content focused on the “good” of issues, and what can happen when individuals choose to “make change”. The result? A 417% increase in Twitter followers from 961 to 5,000, and the building of a global online volunteer community that went from 0 to 1,000 in 10 weeks.
We Make Change volunteers have now gone on to make change with Greater London organizations, such as BEAM, Restless Development, Code Your Future, BIRDSONG, and UpRising.
HEART-DRIVEN COPY
IS THE
LOVE LETTER
YOUR CUSTOMERS
DESIRE TO
READ.
Don't take a risk, can't make a gain.
