How the story goes...
"From London's busy streets to Tanzania's tallest peaks."
During this past year of my career, I was given the challenge of helping to unite ChangeMakers from around the world who wanted to make a difference.
Whether it was London millennials inspired to end homelessness on their city streets, or a youth base in Tanzania looking to jump start education in their local communities—my mission as a copywriter was to inspire these individuals into signing up and taking action with UK startup, We Make Change.
Through the use of uplifting and inspiring copy, my writing content focused on the “good” of issues, and what can happen when individuals choose to “make change”. The result? A 417% increase in Twitter followers from 961 to 5,000, and the building of a global online volunteer community that went from 0 to 1,000 in 10 weeks.
We Make Change volunteers have now gone on to make change with Greater London organizations, such as BEAM, Restless Development, Code Your Future, BIRDSONG, and UpRising.
HEART-DRIVEN COPY
IS THE
LOVE LETTER
YOUR CUSTOMERS
DESIRE TO
READ.
From Filmmaker, Joshua Week's, Independent Short, Egress, 2019.
TESTIMONIALS
Charles is a creative and highly-skilled marketer who has an incredible ability to develop concise content that informs, inspires and empowers.
Charley is wonderful to work with. He is an incredibly motivated and very capable marketer, who produces unique content. We worked together in one of We Make Change’s tech for good hackathons, We Hack London, and his contribution to the successful planning and delivery of the event's advertising plan was crucial. Charley would be an invaluable asset to any creative team.
Charles helps organisations to find their voice and stand out from the crowd. His content resonates emotionally and inspires people into action. He was a standout performer at We Make Change and I hope to work with Charles again in some capacity in the future.
"WELL THEN, THERE NOW...", HE SAID. "SO, WHERE DID YOU COME FROM THEN, YOUNG MAN?"
