● Social Media Engagement: On a zero dollar budget, I repositioned an underperforming corporate

message into a universal brand platform, growing an unengaged LinkedIn audience from 12K followers

to an active community of 54K

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● Product Positioning: Working with tech partners, developed product copy for a Fortune 100 Virtual Card go-to market strategy: Positioning it as a safer, simpler alternative to a physical credit card

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● PR Campaign Slogan: As copywriter for a Fortune 45 Mortgage Lender, created tagline, “One mission. 80 million times.” which spearheaded a national PR rollout

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● DIB Campaign Concepting: Developed creative concept “Beyond Ability,” a brand awareness campaign for a Fortune 100 DIB Program (to date, Beyond Ability has been used multiple years to support this employee program)

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● Impact Startup Experience: Partnering with global gender equality advocate—Anne Ravanona—I worked together with her and her team to reposition their Paris-based startup with a brand new slogan and product positioning