● Social Media Engagement: On a zero dollar budget, I repositioned an underperforming corporate

message into a universal brand platform, growing an unengaged LinkedIn audience from 12K followers

to an active community of 54K

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● Product Positioning: Working with tech partners, I developed product copy for a Fortune 100 Virtual Card go-to market strategy: Positioning it as a safer, simpler alternative to a physical credit card

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● PR Campaign Slogan: As a Copywriter consultant for a Fortune 45 Mortgage Lender, I developed the

tagline, “One mission. 80 million times.” which spearheaded a national PR rollout

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● DIB Campaign Concepting: Developed the concept and creative messaging for “Beyond Ability,” a

brand awareness campaign for a Fortune 100 DIB Program (to date, Beyond Ability has been used

multiple years to support this program)