Global Invest Her:
Positioning a startup.
Partnering with global gender equality advocate,
Anne Ravanona, we worked together on positioning her Paris-based startup, Global Invest Her.
COMMUNITY IS CAPITAL
Global Invest Her creates greater access to capital and
markets in order to change the rigged game that is women's funding.
A woman of vision, Anne and her team are on a mission to
get 1 million women funded by 2030.
But with many services, a core message was needed.
The trap would've been settling for something creative, something evoking arbitrary attention. What the startup
needed was a slogan that served as a filter for disciplined
brand communications.
Consulting sessions centered around crafting the brand around one word. This would cut confusion and improve memory recall around the mission.
Community is the heart of everything at Global Invest Her.
After competitor analysis, it was clear that a 'community' positioning would advance the mission while also carving
out open space in the female funding market.
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