Global Invest Her:
Positioning a startup.

Global Invest Her creates greater access to capital and

markets in order to change the rigged game that is women's funding.

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A woman of vision, Anne and her team are on a mission to

get 1 million women funded by 2030.

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But with many services, a core message was needed.

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The trap would've been settling for something creative, something evoking arbitrary attention. What the startup

needed was a slogan that served as a filter for disciplined

brand communications.

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Consulting sessions centered around crafting the brand around one word. This would cut confusion and improve memory recall around the mission.

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Community is the heart of everything at Global Invest Her.

 

After competitor analysis, it was clear that a 'community' positioning would advance the mission while also carving

out open space in the female funding market.