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That's Life at
Capital One.
As Senior Brand Copywriter for Capital One
Talent Brand, I was given permission to murder the corporate robot. And refresh our old tech recruiting messaging with the voice of a human.
CHALLENGE:
Tech Candidates hate
when we use the word
"innovation."
In a Capital One study group, the word "innovation" inspired not so positive fanfare for its use in tech recruiting.
​
It's become robotic jargon in an industry duking it out for tech's top talent.​ So, the solution was to say "innovation" without actually saying it (well, for the most part that is).
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The result was messaging that was more charismatic, universal, and more human.
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Including a refreshed Talent Brand voice that distilled everything into our Employer Value Proposition:
That's Life at Capital One.











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